How to do a Powerful SEO Campaign to an Inner page without doing anything? Chris and I wanted to cover some important info on inner linking (that is, links between different pages on the same domain). Chris has done a video for you (below).
Inner linking is a really important and often overlooked area of SEO. Typically, we have generated backlinks to our site’s home page. Those backlinks give “link juice” power and authority to that home page. However, you can leverage that home page power multiple times over.
What I’m talking about is the equivalent of performing a powerful SEO campaign to your inner pages, without doing anything! What do I mean? All you have to do is this:
Use a link from your home page to your inner page and you will typically pass about 70% of
your home page authority and juice to that inner page. And all of this comes without diluting the power and authority on your home page. It’s like having your cake and eating it too (I seem to have been over-using that cliché recently!).
Bottom line is, this doesn’t have any negative impact, but is a huge positive impact on your inner pages. Check out our new teaching video to see what I mean – you’ll find it at the bottom of Module 11 but I’ve also put it here: